Who Are We?
Who Are We?
TrendSpotting Media is an independent company providing bespoke information services that help companies to track trends emerging from the digital media industry. Our clients range from media companies themselves to new entrants such as telco operators, but also retailers who increasingly need to engage with their customers through the new media technologies.
Thanks to the very human approach at the core of our services, TrendSpotting Media detects, hands pick and red flags for you media news & trends that directly relate to your strategic developments or investments. We filter and magnifty key trends and help top decision makers stay ahead of the competition.
We save you time, cut through the noise of unrelated and contradictory information and allow you to be more efficient, and grow your business in the most profitable way.
TrendSpotting Media's reflection through quotes
"More information ought to be useful, but only if companies can interpret it. And workers are already overloaded: 62% of them say that the quality of what they do is hampered because they cannot make sense of the data they already have, according to Capgemini, a consultancy. This will only get worse: the data deluge is expected to grow more than 40 times by 2020." The economist, Too much buzz, Dec 2011
"Knowing is refuting what you believe." Alain
"There is an underlying trend that connects the current stock market crisis and the September 11 terrorist attacks. The information society is producing too much information and there is too little time to properly digest it. The problem will get worse. Information overload is the key challenge of the information society." Gerry McGovern, July 2002
"Too much information will often drive you to analysis paralysis where you're not even making a decision because of conflicting pieces of data. Most decisions cannot be arrived at by purely looking at data alone. You have to factor in human elements and other things that often decide whether a decision is right or not." Diaz Nesamoney
“Everyone has a plan until you punch them in the face, and then they don’t have a plan” – Mike Tyson.