So overall it seems that those opportunities can balance out the challenges brought by the shift to digital. Is that to say that everybody will be a winner? Of course not.
So what are the conditions to make sure an organization benefits from the shift to digital and do not fall in its pits?
This is where TrendSpotting Media can help your business. We understand the challenges and the opportunities of this fast paced change, and our expertise can help your company future proof your Executive Decision making.
Seeing through digital challenges and opportunities with TrendSpotting Media's bespoke information service.
There is no doubt that our economy and the TMT industry in particular are going through a revolution led by the shift to digital. While this shift means increased accessibility and greater convenience for consumers it generates on the other hand new challenges and opportunities for organisations. Trendspotting Media has been created to help companies get the best out of digital innovation, challenges and find new opportunities in this ever changing digital world.
Increased of the reach for large but also local companies that can now engage efficiently with customers using marketing tools that were only available to large groups
Increased intimate knowledge of consumer trends thanks to the development of Big data tools
Significant time reduction between orders and deliveries
Simplification of payment systems
Additional pressure on organizations to adapt permanently to digital innovation
Increased competition as digital technologies transformed the walls of silloed industries into sliding doors that can open at any time to let new kinds of competitors in
Increased difficulty to read industry trends, as both consumer tastes and competition move faster, while the environment becomes increasingly complex
Increased financial pressure as investors are more focused on short term returns while adaptation to digital challenges requires important investments.